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Digital Marketing Communications Manager

Foxborough, MA - Added Apr 13, 2018

Full Description:

Digital Marketing Communications Manager

W2 only. No C2C or Sponsorship available.


6 months The Digital Marketing Communications Manager for the global Industry business will play a key role in shaping our client's digital presence. The selected candidate will report to the Director of Content & Activation, Industry Business Global Marketing and will work with marketing communications to execute the set Digital Marketing strategy within global corporate standards and guidelines.


  • Create engaging digital content and build customer experiences
  • Improve the experience across the digital ecosystem to increase customer reach, engagement and satisfaction
  • Build a strong collaboration with stakeholders across international offices and functions, including: Global Marketing, Lines of Business, countries, and many more
  • Build a solid and actionable customer understanding by mapping customer journeys and capturing the digital voice, needs, and behaviors of customers and partners
  • Based on customer insights, improve integration and navigation of digital marketing touchpoints – including company websites, specialized communities, partner portal, etc.
  • Create relevant and engaging digital content – including campaigns and customer stories optimized for search – and manage content lifecycle together with cross-functional content owners\
  • Support the global business by managing the digital content for different media, such as eDM, web content, videos, etc.– to tell the whole story and deliver an integrated experience
  • Track end-to-end performance and share best practices to ensure continuous improvements
  • Deliver the best customer experience through Owned, Paid & Earned digital properties including but not limited to eDM, web and social media
  • Execute digital strategies for lead generation, process and conversion & nurturing cold leads
  • Develop a set of standard reporting along with specific KPIs and predictive lead scoring for the team. Identify data capture opportunities that provide actionable insight

Skills & Experience:

  • 5 years of relevant experience in digital marketing and communications in B2B industries – preferably throughout the entire customer journey
  • Bachelor’s degree in marketing, communications, or other relevant field (Master’s preferred)
  • Solid experience in creating digital content and building connected digital experiences across touchpoints and devices
  • Drive to transform digital presence into a customer centered experience
  • Excellent written English communication skills, especially in digital environments, and excel at transforming technology-based information into value-based communication
  • Knowledge of key principles for good eDM, web, video, etc. and how to put these in practice
  • Experience working in global teams
  • Efficiently manage a large workflow and multiple projects at one time
  • Ability to analyse digital marketing data and take actions accordingly

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